This role is within FNB Retail Sales Analytics, looking after the Campaign data life cycle. A key function in this role will entail collaborating with the contextual solutions and sales teams to design and implement data-driven experiments and tests to measure the impact of different campaign variables and tactics. The role will also include the creation of compelling and engaging visualizations, as well as presentations, that tell a clear and convincing story with data.
The successful incumbent will also support in the development and maintenance of dashboards and reports that provide insights to the performance and effectiveness of the contextual solutions and sales campaigns, such as Conversion rates, Customer acquisition costs and Retention rates. Further to this, the role will also involve finding, and communicating opportunities and providing recommendations to improve the contextual solutions and sales campaigns through the optimization of channels, content and messaging to the correct target audience
