As a Data Analyst, you will play a crucial role in providing insights to improve the consumer experience and drive business results. You will collect, combine, and analyse data on customers, consumers, prospects, market trends, and competition to generate actionable recommendations for all business initiatives. Your expertise in data analysis and reporting will be essential in providing periodic reports, forecasting, and evaluating marketing activities.You will collect, combine, and analyze data to generate insights that enhance the consumer experience. You will define indicators and measurements to track and measure results, update and optimize the database to ensure data quality, and perform ad hoc analyses and deep dives based on segmentation, regions, sales channels, and more. Additionally, you will develop forecasting and predictive models to generate long-term insights, translate data analysis into actionable recommendations for business initiatives, and assist channels in their forecasting activities.
