The role involves managing online activities, including traffic acquisition, sales, conversion, testing, and reporting. It involves developing and implementing ecommerce strategies to improve website performance, working with developers to enhance website speed, and collaborating with the marketing team to improve website quality and traffic acquisition. Market research is conducted to discover new trends and technologies, and data-driven strategies are implemented to increase performance and achieve KPIs. The role also involves managing digital marketing channels, developing content calendars, and reporting performance.
